How to Use Big Data for Digital Marketing Success

It was not long before when marketers focused on television ads, taglines for banners and creative ads for newspapers targeted at a smaller audience. And now in this era that is wired with thousands of devices, it has become extremely important for the companies to focus on the bigger picture. A large fraction of our…

Role of ‘Search’ in Consumer Buying Journey

What is the first thing that you do when you have to buy a product online? Without a single thought, many of us would say- “Google it”. Searching for something is the first step of a consumer decision journey. Earlier, digital marketing did not pay much attention to the ‘search’ aspect of a buyer’s journey….

5 Brands With Impressive Customer Retention Strategies

What’s more important than getting new customers? You might think that’s what a business wants, that is the core goal. However, there is another strategy that goes hand-in-hand with this one which is ‘retaining the existing customers’. Hubspot recently compiled the examples of a few well-known brands that are doing really well in chalking out…

10 Email Marketing Tips to Increase Your Open & Click Through Rate

To procure a new group of customers and to advertise your product to those who actually want it, Email marketing is a sure shot way to success. However, not knowing the right way of email marketing might lead your ad into the spam folder or lost in the clutter of so many emails. Hence, it…

6 Steps to Getting Better Quality Leads through PPC Campaigns

Pay-Per-Click (PPC) is one of the most important parts of your digital marketing strategy. You set up a PPC campaign for your brand thinking that it will bring more customers for your business. Your campaign might run really successfully and show impressive conversion rates along with great ‘cost per lead’. But is that all you…

A Peek into the Future of Digital Marketing

The way we looked at digital media and online marketing has seen a paradigm shift in the past decade. With technological development at its peak and people getting digitally smart, the growth of online marketing is showing an upward trend, not only in the Western countries but worldwide. A recent summit held in Las Vegas…

Is There An Ideal State of Marketing?

The question on every marketer’s mind, nowadays, is how to achieve the ideal state of marketing. But the experts say that there is no ideal state in general. Upgradation of technology and coming of newer methods has made marketing a very dynamic field. Marketers now have to adjust to these changes in real time and…

Move Over Personalization; Context is the New Pre-Requisite in Digital Marketing

Talk about content development in digital marketing and personalization is the first thing that comes to your mind. What can be a better approach than knowing your customers and then coming up with personalized content. However, a recent study shows that context is the new frontier in digital marketing. This is because personalization focuses only…

How to Analyze Your Competitors in Digital Marketing

Do you have online competitors for your business? Of course you do and you should consider yourself lucky. The more worthy competitors, the more lucky you are. Competition is what drives our economy and the entire cycle of analyses and improvements in different fields. Traditional methods of competitor analysis includes the simpler aspects like understanding…