How Contextual Searches and Google Micro-Moments Redefine Digital Marketing?

The trend of searching for something online as well as the relevancy of search results has drastically evolved over a period of time. Google strives to offer its users with the best results in their moments of need and hence it lately came up with the concept of micro-moments. As defined by Google, micro-moments are…

Digital Marketing for Accounting Firms: Move Over Numbers and Excel Sheets

Accounting is an important part of any business. Though it does not get much limelight like the marketing and operations arms of a company, accounting is some serious business. From helping your company in keeping track of all the monetary matters and giving you some serious tax related advice, it deserves all the importance. However,…

Is Your Brand ready for Mobile Marketing?

In this digital era, mobile has brought about an evolutionary shift in human behaviour. Smartphones have acted like the most critical drivers of the digital revolution. They rose from being an object of necessity to the most important accessory of the modern world. Today, the most trivial and the most complex activities are carried out…

Follow These Basic Rules to Get More Leads on Mobile Devices

Do you want to stay in the digital marketing field for long? Then stay relevant and be mobile-friendly. When we talk about going mobile, we are not just talking about designing a mobile-friendly website but about a whole bunch of things that together make your brand suitable for this world that has shrunk down to…

The best marketers know more about their customers – Needs to be changed

Do you know your customers? Most of the established digital marketing companies would say yes. Because even they don’t know that data is not equal to knowledge. The sea of facts and figures that ‘big data’ has unfolded seems to fuel the digital marketing business now-a-days. It gives you information about how to know your…

Guide to Create Content According to the Stages of Buyer’s Journey

When a prospect buys your product, he becomes a customer. But do you think it is this simple? No, all of this does not happen at once. As we have already discussed in the previous blogs, a customer’s journey in digital marketing has been divided into three stages namely awareness, evaluation and purchase. It is…