Is Mobile Marketing Your Cup of Tea?

Is Your Brand is ready for Mobile Marketing? In this digital era, mobile has brought about an evolutionary shift in human behaviour. Smartphones have acted like the most critical drivers of the digital revolution. They rose from being an object of necessity to the most important accessory of the modern world. Today, the most trivial…

How Contextual Searches and Google Micro-Moments Redefine Digital Marketing?

The trend of searching for something online as well as the relevancy of search results has drastically evolved over a period of time. Google strives to offer its users with the best results in their moments of need and hence it lately came up with the concept of micro-moments. As defined by Google, micro-moments are…

Mantras of Knowing Your Target Audience Better

Everybody tells you to know the audience before designing your digital marketing strategy but no one shows you the way how. This is the first step of designing any strategy because when you do not know who you are targeting, the next step is surely going to go wrong. With rapid changes in marketing trends…

Digital Marketing for Accounting Firms: Move Over Numbers and Excel Sheets

Accounting is an important part of any business. Though it does not get much limelight like the marketing and operations arms of a company, accounting is some serious business. From helping your company in keeping track of all the monetary matters and giving you some serious tax related advice, it deserves all the importance. However,…

Is Your Brand ready for Mobile Marketing?

In this digital era, mobile has brought about an evolutionary shift in human behaviour. Smartphones have acted like the most critical drivers of the digital revolution. They rose from being an object of necessity to the most important accessory of the modern world. Today, the most trivial and the most complex activities are carried out…

Digital Marketing Trends : How to Target Millennials?

Millennials are the most sought-after buyer segment that brands want to target. You may be wondering why. This is because millennials are the fastest growing segment in India as well as on a global level. According to an estimate, that by the coming decade, three out of four people in any organization will be a…

Understanding the New Customer Journey in Online Marketing

A customer is not just a person who buys your product or service. Over several years of study, the online market researchers have found out what a customer journey actually means. Mapping the customer journey in digital marketing is important to find out the decision making patterns of your customers and to leverage it to…

Follow These Basic Rules to Get More Leads on Mobile Devices

Do you want to stay in the digital marketing field for long? Then stay relevant and be mobile-friendly. When we talk about going mobile, we are not just talking about designing a mobile-friendly website but about a whole bunch of things that together make your brand suitable for this world that has shrunk down to…

The best marketers know more about their customers – Needs to be changed

Do you know your customers? Most of the established digital marketing companies would say yes. Because even they don’t know that data is not equal to knowledge. The sea of facts and figures that ‘big data’ has unfolded seems to fuel the digital marketing business now-a-days. It gives you information about how to know your…

Guide to Create Content According to the Stages of Buyer’s Journey

When a prospect buys your product, he becomes a customer. But do you think it is this simple? No, all of this does not happen at once. As we have already discussed in the previous blogs, a customer’s journey in digital marketing has been divided into three stages namely awareness, evaluation and purchase. It is…